As I run my own company I have to juggle things around a bit to make sure I spend my time earning money as well as investing time in exploring new avenues with new clients (some people would call that marketing but I’m not going to compare my activities with those of true marketeers as I know there are very few similarities 😊.
Marketing makes me feel uncomfortable. Networking makes me feel uncomfortable. Infact anything that requires me to sell myself makes me feel uncomfortable. Most of my work thankfully comes from repeat business (~50%), with referrals probably around 30%, leaving a somewhat generously calculated 20% for uncomfortable marketing activities that I have to partake in and which this year I have to say I’ve seen greater success. You see just because something makes me feel uncomfortable doesn’t mean I can’t, or don’t do it.